Mobility Contract

[Myron]

Why does Telus not give incentives for long term users?  It seems like other suppliers are trying to get people to switch, and Telus is also in that category, but there is not much in the loyalty program that makes a user want to renew their contract.

[xray]

It's the chicken and egg conundrum.

Providers don't offer long term incentives because customers don't think twice about leaving whenever the competition has incentives to switch. Customers don't think twice about leaving because the providers don't offer anything to reward them for staying.

It's the nature of the market these days. Mobility and Internet services are commodities now.