Forum Discussion
Price of Google Pixel 7 on Bring-it-back program.
On the Telus web site is the statement: "Save big on the flashiest phones with Bring‑It‑BackTM. Get that brand‑new phone feeling and save like you’ve never saved before. No catch - simply return...
If you decide to keep the phone at the end of the agreement, you will have to pay just the Bring it Back amount. The remaining TELUS Easy Payment discount and any remaining Easy Payment balance would be charged if you renew before the end of the agreement.
More about the Bring it Back program, you can find here: https://www.telus.com/en/support/article/telus-bring-it-back-device-upgrade-explained
You should see something like this when selecting the phone and proceeding to the payment options:
I went to the link you gave. What is this mysterious "Bring-it-back amount?" Why the mystery as to what it will cost? It appears to me that buying the Google Pixel 7 (128 GB) this way costs about 17% more than buying it upfront from Google. Sort of like borrowing the money from a high-interest -rate source to pay for the phone on installments. I find this whole program misleading and dishonest.
