I'm being addressed such as "Hi, FamilyName", either some monkey could not decode a complicated from that says 1st Name= xxxx & Family Name = yyy or some even worse moron thinks that it is proper to address people by their family name only. You can address people by their full name or by their 1st name. I've never heard of civilized people addressing someone called Bill Jackson as "Hi there, Jackson". Is this a Telus protocol?