Why does Telus continue to add charges to our service when other companies are cutting charges?

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Bug
Resident

Some of the other companies are including nationwide calling in their plans that cost the same as a normal Telus plan. There may be more companies that do, but a few people I've talked to don't get charged extra for texting in the U.S. It seems that Telus is charging seperately for some of the things that used to be included. Why are they charging more and more? It's not like they're not making money. Why can't they do something for their customers for a change other than adding more charges. I know when my contract is closer to being fulfilled, I will shop around a lot better this time. There's no point staying loyal to a company that isn't loyal to you.