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Well, basically you can have either but not both. You can have the sale price and pay more monthly or you can pay the normal pricing and keep the loyalty plan. It all depends on how much in savings you receive right now for your loyalty plan. If you are on a plan that is $10 cheaper than a new customer gets you'll be saving $10 over 24 months = $240 in savings. So it all depends on the math and if you are using all your features. Did you compare the LG phones with the samsungs? The LG G4 has the same specifications as a Samsung S7 Edge. You could keep your Loyalty plan and pay $50 for the phone. This offer only valid until July 12. Your current plan would need to be $75 before tax to meet the minimum spend requirement in either the LG G4 contract or the Samsung S7 contract. Hope this helps!