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Yes. If you create a separate account, you can choose not to link them in the My Account section, and create two parallel identities. You would likely need a second email address, though.
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In general.... it's best to have everyone in one account for bundling.
@Carrie: To clarify.... is your question
- for a separate family in the same home? Like perhaps a rental situation where your PVR Optik records is separated from their content?
- for a second family member where you don't want their consumption to be mixed with yours?