Samsung S20 series new release preorder $300 discount

Is it my imagination or is Telus offering a $300 discount in its Bring It Back program for the whole S20 series, ie S20, S20+, and S20 Ultra? If you price one out, and even despite Telus slightly higher device pricing than Samsung website, but with various promotional offers like Bring it Back bonus and Easy Payment bonus, you end up with $300 discount as compared to all other carriers like Bell, Rogers, etc!