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Mark1989
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Re: Concerns Regarding Unsolicited Email and CASL Compliance
Thank you for providing such a detailed response; it’s clear you’ve put thought into explaining the nuances of CASL and the situation. While the explanation of CASL is technically correct, its applicability depends on a few factors: • Content of the message: If the message indirectly promotes TELUS’s services or brand (e.g., asking recipients to sign a petition aligned with their corporate interests), it might fall into a gray area. • Recipient’s perspective: Even if technically compliant, a message perceived as promotional or intrusive by the customer may feel misaligned with CASL’s intent. That said, I think the tone could come across as a bit dismissive, particularly with phrases like, “You’re confusing express and implied consent.” While the intention is likely to clarify, wording it this way may unintentionally invalidate the concerns being expressed. Additionally, the opening line—“This is a public forum and your message isn’t an email”—feels unnecessarily defensive and dismissive, setting the wrong tone for a constructive discussion. To summarize, the reply offers a thorough rebuttal to the form and content of the question, but it ultimately serves to resolve the concern of the replier, not the original poster or the situation itself. Finally, it’s 2024—customers have choices. If TELUS wants to retain its customers, they should listen to them. If this message falls into a gray area, including an unsubscribe link seems like common sense. It’s far better than forcing customers to search the web for unsubscribe links or wait on hold for an hour to solve their issues. What’s the point of not including a link? To make it harder for customers to unsubscribe? That approach doesn’t align with customer-centric practices.3.9KViews1like1Comment