Crave Press Release:
I bring this up here because this new Crave service is, to me, what Pik ought to be. The New crave $20 per month ($100 annual) has:
My Pik subscription + HBO ($30 per month) gives me:
The big Pik differentiator is live TV. But for the last 3.5 years I've been a cord cutter, and really, live TV is lame compared to the new generation of Over the Top services like Netflix, Crave, and even the CBC App ($5 per month gives me live CBC and no ads.)
While I am really pleased with the Apple TV app, it really has come very late to the party. If I had that 12 months ago maybe I'd be a more sticky customer. However, now with the new Crave I can get the features of Pik I like, with added content download to devices, and for 33% cheaper (More if I opt to pay for Crave yearly.)
So, Telus: What now for Pik?
Different strokes for different folks. The Crave offering is not appealing for us. The PikTV App is a better fit for our viewing, and only $10 per month.
I'm pretty happy with PikTV's offerings at $10/month. There's a few improvements I would like to see (3rd party app sign in, more channel options, pvr etc) but overall its a great way to get the basics. I'm super stoked for the new Crave service though! FINALLY us Canadians can subscribe to HBO as a standalone product. I had been considering signing up for Crave+HBO+TMN through Pik, but without the ability to sign into Crave it was less appealing. If Pik offers the new re-launched service for the same price with the ability to sign into the standalone Crave app, I'll probably go that route.