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The set top box doesn't need any login as it is controlled by the head-end. App, on the other hand, may be installed on any device and that is why it needs a login.
Can't answer the second part about the sync.
Thanks @WestCoasterBC , this isn't the first time you've chimed in and helped me. 🙂
I'm amazed at how klunky the Crave interface is on the set top, so hard to pick up where I left off with a series. I have discovered that the Prev button on my Telus remote will help me return to the series I was watching if it was recently enough in my channel changes.
The interfaces are so wildly different on set top vs iPhone app that it almost seems as if there's more content available on the app!
In fact, the Crave app on my iPhone is sooo much better I might start casting from the app to my Chromecast instead of using channel 410.
Thanks for the input, @vishwa . I wasn't aware i could only mark one answer as helpful. I'll pick yours next time 😉
Since there's no way of identifying myself on the set top (other than however it does it built-in) that explains why there's no way I can see to get activity on my phone to be reflected on my set top.