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What an utter disappointment. Whose great idea was a digital, stay looking at your computer screen to see what day it is, idea? Off with his/her head I say. The very popular photographic paper calendar, that one can hang on a wall, is a reminder that life in the animal kingdom can be so beautiful and privileged. Surely the calendar was also a very much appreciated and loved THANK YOU from Telus for all the funds we contribute to their business?
So VERY disappointing. It was great advertising for Telus as it was in my kitchen and everyone that came to my home always commented on the uniqueness of the calendar. Such a shame Telus that your company could not keep a little "nostalgia" alive via a paper calendar. Shame on you for going to a digital calendar and losing all that free advertising that your clients gave you by hanging your calendar in their homes. Very sad but then again, should have expected as much!
You may be excited to share this but I, and apparently hoards others, are not excited to receive the news. Your "justification" is horse pucky as the Colonel would say. Telus used to at least make a pretence of caring about its customers for other than pockets to pick. Between your behaviour with TV, internet and tel services, I would say that it is now very clear even to the blind that the emperor has no clothes. Fortunately there are still other companies out there who provide free calendars and I will be looking fondly at their name for the next 12 months instead of yours.
I do not want a digital calendar. Why did you run out of calendars for 2015, 2016 if there was such a low demand, I do not believe a word of it. I will be considering Shaw as a provider since this is just the last disappointment from Telus. Too sad as I have been with Telus for a long time, I guess too long.
This is so disappointing, Telus. I have had a gorgeous Telus calendar on my wall, year after year, that I displayed WITH PRIDE. Always made me feel good about being a Telus customer.This was a reason why I have stayed committed to Telus. Reminded me every day of Telus superior creativity and customer appreciation. I do not want/will not use a digital calendar.
That is terrible! Although technology is becoming more prevalent in our society, there are still many people who appreciate having things at their fingertips...such as the wall calendars. I use them for keeping track of birthdays and important appointments. I looked forward to getting the Telus calendar each year becaue of the animals and also because the spaces were just right for making daily notes!
I agree that this is a mistake by Telus. People would come into my office and look at the calendar and see the Telus name and iconic Telus animals. A calendar on my phone or computer will not be visible to other people, so they are missing a great marketing opportunity.
The animals (which hail from way back before Clearnet was bought by Telus) are cute and give a good feeling associated with the brand. I cannot say the same for others like Bell and Rogers. Marketers hope to "touch" people as many times as possible and connect that "touch" to a positive experience. What a cheap way to do that and touch a broad spectrum of clients and potential clients on a daily basis. The 2015 calendar also outlined other initiatives Telus was conducting, creating cross selling of that "good" feeling. Most of those other initiatives I only learned about from the calendar and I am a long-time Telus client!
I am sure the calendar cost less than a fraction of a single 30 second airing of a TV commercial and yet had a potential "touch" of over 365 days to a very large audience. The delivery probably cost more than the actual calendar and originally you had to pick-up the calendar in a local Telus store. I would have done that and what an opportunity to cross sell to your clients!
Very short-sighted Telus. Send some of your executives to Marketing 101.
I watched football most of yesterday. Every time a Telus commercial played, I got steamed because all I could think of was the discontinuation of my beloved calendar. So for the next 365 days when I am looking at my nonTELUS 2017 wall calendar. I will be pissed.
So VERY DISAPPOINTED in Telus not doing a paper calendar anymore. Their excuse of demand declining over the years is of course a cop out seeing as they sell out so quickly. Not everyone wants or uses a digital calendar. Some of us really do still use a pen and paper to write things down!!!! Shame on Telus for not at least giving us the customers the choice of ordering one and adding the cost onto our account.
I don't believe for a minute that the demand for the calendars has declined.. it's pure cost-savings for the company and that's really a shame. The calendars are lovely.. wonder if shaw, rogers or bell has any? lol They were a nice perk that Telus used to provide for its valued customers.. to have it reduced to a cost-saving measure and remove them is very disappointing. It's not like you mailed them out to every customer and many got tossed.. we had to take the time to request and order the 1 calendar we were allowed to have... so the "sustainability" response is pretty lame as well. Bad call Telus