You didn't provide any examples of what you are complaining about. What phones and what prices?
Device prices are going up the more fancy the devices get, especially for overpriced Samsungs. Don't forget the Canadian dollar being so weak right now. That will have a big impact. Just search for unlocked versions of them to see what the real prices are that they are being sold for. Most cases Telus is very close, at least for devices you are able to buy outright. Samsung refuses to sell unlocked phones in Canada.