Anyone who travels Vancouver > Vancouver Island or the Sunshine Coast well knows the frustration that is the BC Ferries wifi.. they installed it perhaps 5 years ago and I doubt it has had any attention ever since. It is notorious for being unavailable, and not delivering on the promise of wifi during sailing/while waiting at terminals.
Suggestion is to partner with BC Ferries to be the exclusive provider and secure naming rights, perhaps advertising interstitial before joining the network, email-gate for login, timed expiration (ie 30 mins free) and even paid premium options so business travellers can reliably work during travel (following the model of many airports/planes). Perhaps premium is free for folks who have a Telus home internet connection.
Huge opportunity to make many people very happy and put Telus top of mind for consumers - many of whom would be connected to Shaw at the moment.