Yes, it was a legitimate product/service market testing survey. I took it too.
It's common for technology companies to sound out potential customers to see how they react to new features or products, and test the pricing waters.
In my survey (and it's common for product marketing teams to send different versions questioning a subset of features so as not to give the whole game away) I got the following insights:
The survey also asked me how much storage I would need based on the number of 30 min, 60 min and 2 hour programs I would want to keep in the Cloud PVR.
As to competing with Optik, I think we maybe witnessing the evolution of Pik into Telus's next generation of cloud-based, al a carte, 4k HDR TV service that will eventually replace Optik.
From a product management standpoint, the biggest problem with Optik is a lot of the functionality is buried in those proprietary PVRs. They are hard to program, and need specialist developers. Those skills are not common and expensive. Building value in the Telus cloud, and using off-the-shelf Android and iOS devices bring better user experience and more agile, cheaper development costs, as any Android or iOS developer can skill-up on the respective TV libraries easily.
In this way Telus can have a future proofed TV product delivered over IP, with best of class user experience on Android and iOS devices, giving Telus an agile platform that can add new features without trying to sell you a new Optik box.
I can see a future where Pik for TV at $10 p/m is foot in the door, and all those cool things can be added al a carte if you want them: we already can with HBO, and Sports. Want 4K and HDR? pay a few bucks extra p/m (Netflix does that). PVR? $5 p/m. Dolby Atmos? Sure...
Just because Pik is targeted at the low end of the TV consuming market, it does not mean the technology stack isn't built for scale. The Pik infrastructure is a lot of investment for a relatively small slice of the TV watching cake...
@xlxo Sort of. This new feature would allow you to record any program you want, like a traditional PVR, but the recordings are stored "in the cloud", which means you can record something from your Android/Apple box at home and watch it on your mobile device later.
Yeah I got the same survey but it didn't have any questions pertaining to the possibility of an android TV specific app just stuff about the cloud PVR stuff. It's great that you got some questions about an Android TV app since every time I had a free form answer in the survey I said that they needed to do an app specifically for other Android TV devices.
More and more content providers are making pay walls and distributing content themselves.
As ever more users are connected with high bandwidth, high usage cap plans, we will likely see ever more subscription-based options from the various TV networks. You'll likely get a small trial amount (like the Times does with newspaper stories) then hit the pay wall for more, or different viewing. I might guess the daily news hour might be free, but all entertainment would be pay per month.
The user will be able to pick and chose the exact networks they wish to watch.