Here at TELUS, we’re always trying to innovate our products, but it’s not everyday that we launch a brand new service. So as one of the proud Product Managers for TELUS Pik TV, I thought I’d pull back the covers and give you a peek behind the scenes...
How did we get here?
If you’ve been paying any attention to the state of TV, you’ll know that the landscape has changed drastically over the past several years. With more choice than ever before with programming from Netflix and Amazon, amongst others, consumers have felt that they’ve had to choose between Live TV and streaming services. And often, the choice was to cut off traditional cable TV service.
But with that decision came tradeoffs. Not all shows are available through authorized streaming services, which might have led to potentially illegal downloading. Not all shows are easy to find, requiring some level of effort and skill to navigate torrent sites. And if we’re talking about an event-based, live show, then you’d have to leave the house and head over to a bar or a friend’s house.
We wanted to change that...
And we knew that you wanted us to as well. It all started with “What If’s”...
- What if we could combine the best of both worlds - live TV and streaming - into one entertainment hub?
- What if we could remove the pain point of contracts?
- What if consumers could choose the individual channels they want to pay for?
- What if we could make set up so simple it’s DIY?
- What if we could include some nifty extras, like access to our vast VOD library and a mobile app to watch on the go?
- And… What if we could deliver this at a really affordable price?
So we developed these ideas, spending time in front of consumers to gather feedback and iterate.
It’s a journey…
Each journey begins with one step and that’s what brings us here. Pik TV is available exclusively to our existing TELUS Internet customers first, in limited markets. If this is you, hopefully we’ve stirred your interest and you’re ready to learn more at telus.com/piktv. If you’re eagerly anticipating our expansion into your market, we’re going to ask for your patience for just a little while longer.
Be a part of our journey - drop us a line and let us know what you think. And if you’re an early adopter, head over to our Pik Forum to see what Q&A other users have on the service!
Want to take Pik TV for a test drive with a simple click? Check out this unboxing video from none other than Lewis from Unbox Therapy:
Don’t forget to visit telus.com/piktv to learn more.
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