Nice try, did you really expect TELUS to price match a limited time price for a product that has just been launched. Why I say this is the Rogers product (which is the Fido) product indicates that the price is "limited time".
Also since the product requires you to be an existing FIDO customer, and the product is a wireless product, you should call FIDO and ask them if you can have the same prices on your cell phone, .ie. unlimited canada calling for $10 and the same long distance rates etc. I would be interted in hearing what their response to request.