They got me too. However I decided to read the entire offer and when i read that i would be getting a new watch every month and being charged $98.00 per watch I immediately cancelled my order. A s&h charge of $7.75 was charged to my credit card within minutes of signing up for the watch, contrary to an email i received from them telling me that the order would be cancelled and no charges would be applied to my credit card. I cancelled my card immediately. I probably won't get my $7.75 back but i'll make life miserable for their CS people, with email after email after email..
I've seen this several times, and it just didn't smell right, so I killed it immediately. (My vague memory is that when I saw it, it purported to come from Telus itself, not just addressed to Telus customers, but I might be wrong.)
In a way I'm a bit relieved that it's just a marketing scam, not some sort of toxic/infection attempt.