Please consider implementing outbound caller id so that when I call someone my name is displayed allow with my mobile number. There are some people who will not answer a call if the name information is missing. Rogers and Fido have had "outbound" name Id since they first implemented incoming name display. When I was a Rogers customer several years ago they had a link on their website that allowed people to customize the way the name is displayed. I used to have it set as my nick name.