The Optik TV Netflix app is a great idea however it seems to suffer from serious lag. I can open up my Apple TV and start watching Netflix before the app is even open on the PVR. The interface is slow and does not always refresh the whole page properly. I understand that it's there as a convenience but so far it's not very convenient and I will stick with my Apple TV in the near future.
My other idea is how about making the Netflix data usage through the PVR free? You want people to move to Telus? .. I would sign up 🙂