Hello there Telus!
It is amazing how quickly technology evolves to offer consumers a vast variety of electronics. However, as your customers upgrade their cell phones more resources must be extracted to meet the excessive demand for consumer goods. By merging your current trade-in policy with environmental messaging, Telus can increase accountability with consumers, reduce environmental waste and enhance the trade-in margins.
Telus is doing a fantastic job mitigating this conflict by having the trade-in program. I appreciate that you use charismatic animals for your marketing campaigns, and I wish to propose an idea that will increase the efficacy of your buyback program and help the environment.
I was unaware of your trade in program until I visited your site to purchase the new Galaxy 5. Perhaps you could tie-in the trade back/recycling messaging in your next campaign for new phones. I think that this would be very successful as a social media campaign on Facebook or Twitter.
Thank you for your time, I hope that you can help make cell phones a more sustainable industry!
Shalane D. BSc, MSc Candidate