UFC on SPORTSNET

I've been skunked trying to watch the UFC.  First I subscribed to Paramount but Sportsnet holds the rights in Canada.

Fair enough, I changed one of my premium channels to Sportsnet to watch the UFC. Every event tells me I'm not subscribed and the guide shows no events on the Sportsnet stations I get.

WTF?  Why?  What needs to be done to get the UFC on Telus?