Amazon Prime Canada to Start Showings Ads ( Scheduled to Start on Jan. 29 )

Got an e-mail from Amazon Prime Canada about an hour ago - the ads will start in Canada on February 5th:

Dear Prime member,

We are writing to you today about an upcoming change to your Prime Video experience. Starting February 5, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than traditional TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month* that you can sign up for here.

And, you can expect additional features and programs added in the future for our Prime members.

As mentioned above, no action is required from you. If you wish to sign up for the ad-free option, you can click here to sign up. And, as always, if you have questions about your Prime membership, you can manage your account here.

Thank you for being a valued member of Amazon Prime.

Sincerely,
The Amazon Prime team

* Live event content such as sports will continue to include advertising.