This is not leading and the service does not work for many people.
If you have a limited number of people calling you then this might work.
If you are dealing with the public or if you are looking for work or any other situation where you cannot put callers through an extra hassle then this is not for you.
What would be for you is stir / shaken. This was supposed to be implemented yesterday as a requirement by the CRTC. Companies like Telus have known about this since 2018. They have asked for several extensions. Earlier this year they were told November 30th was the final deadline and there would be no more extensions.
This service traces calls showing up with Canadian numbers back to verify the source. If the call is spoofed it will fail verification and the person answering can ignore the call. While it cannot trace international calls, it will catch international calls spoofing as Canadian as those will fail verification.
As of today, after the deadline, I learned the Pixel phone for Telus is the only device that has this feature. Telus tech support and customer service have not been told about it. The person I spoke to googled and read about it for the first time while I waited. Telus has nothing on their website. Most phones have missed the deadline.
This is an intolerable level of service.
So it is pretty brazen for any messaging for Telus suggesting that Telus is leading anything with respect to what is an old feature that requires callers to submit to a recording or that this is a solution.
It is time for Telus to stop pretending this does not exist and answer VERY ANGRY customers letting them know about this feature that the media has been telling people to expect this week including how it works, when it will be available.